This is not an IT problem or a C-suite leaders problem. It is a problem for the entire company. Unless you change, your company will continue to lag behind its competitors.
Here is a brief extract from it:
It is no longer good enough that IT organizations spend time automating back-office functions and delivering operational efficiencies. IT organizations have to get out of the back office and into the front office. They must begin to think of themselves as a vital and integrated part of the business. The same is true of the C-suite. These executives need to see IT from a different perspective, too. The old days of tolerating IT as a cash-sucking sound and necessary evil won’t cut it in today’s customer-centric marketplace. Both IT and C-suite leaders must take the steps required to bridge the chasm that currently exists between these groups. It starts with both groups letting go of the old-school mindset that IT is the engine room of the company and instead, embracing the notion that IT is the central nervous system of the company and can do more to influence customer engagement than just about any other function in their company.
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What do you think? How should your company make the change in attitude to IT?