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Leadership, Reposted Articles

3 Reasons Why Speakers Fail | Dr. Jim Anderson

Presenting the numbersI came across this great short article by Dr Jim Anderson – 3 Reasons Why Speakers Fail – where he highlights the main reasons that presenters fail to get their messages across to their audiences.

He highlights three causes:

  • When Your Audience Does Not Relate To You
  • When Your Audience Is Not Sold On Your Message
  • When Your Audience Is Not Motivated To Take The Next Step

Having made a number of conference and large audience type presentations myself I can relate to this. It is key to understand what your audience is expecting, to ensure you deliver the content in a way that holds their attention. Lastly, you need to give them something that they can take away and use, be it motivation, knowledge, an approach, a tool or …….



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