I came across this great short article by Dr Jim Anderson – 3 Reasons Why Speakers Fail – where he highlights the main reasons that presenters fail to get their messages across to their audiences.
He highlights three causes:
- When Your Audience Does Not Relate To You
- When Your Audience Is Not Sold On Your Message
- When Your Audience Is Not Motivated To Take The Next Step
Having made a number of conference and large audience type presentations myself I can relate to this. It is key to understand what your audience is expecting, to ensure you deliver the content in a way that holds their attention. Lastly, you need to give them something that they can take away and use, be it motivation, knowledge, an approach, a tool or …….