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IT Leadership, Leadership, Project Management, Reposted Articles

The Question Every Project Team Should Answer

MIT SMRMany projects fail because they are launched without a clearly articulated reason why they’re being pursued. Exploring the four dimensions of a compelling “why statement” can improve a project’s chances of success.

Source: The Question Every Project Team Should Answer

Why Why Matters

The why statement is a pivotal element in any project’s brand. Without a solid why, a team can become overwhelmed by conflict and confusion, and all-important supporters can and will direct their attention elsewhere.

Developing Useful Why Statements

You need to dig into the “why” of the project, ask these questions:

  1. Identity: What is the problem?
  2. Location: Where do we see it?
  3. Timing: When does it occur or when did it begin?
  4. Magnitude: How big is this problem in measurable terms?

This also aligns with another technique, the “5 Whys”, repeatedly asking why until you get to the real reasons behind the problem. Only then should you look at the options to resolve available to you.

Read the full article here at the MIT Sloan Review: The Question Every Project Team Should Answer.

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