Many projects fail because they are launched without a clearly articulated reason why they’re being pursued. Exploring the four dimensions of a compelling “why statement” can improve a project’s chances of success.
Why Why Matters
Developing Useful Why Statements
You need to dig into the “why” of the project, ask these questions:
- Identity: What is the problem?
- Location: Where do we see it?
- Timing: When does it occur or when did it begin?
- Magnitude: How big is this problem in measurable terms?
This also aligns with another technique, the “5 Whys”, repeatedly asking why until you get to the real reasons behind the problem. Only then should you look at the options to resolve available to you.
Read the full article here at the MIT Sloan Review: The Question Every Project Team Should Answer.