//
you're reading...
IT Leadership

Restructuring the C-Suite for Digital Business: The Future of the CMO, CCO, CIO, and CDO

Interesting view on the future of key CxO roles after digital.

On Digital Strategy | Dion Hinchcliffe

I’ve noticed lately what appears to be an emerging trend in marketing and communications leadership in some large companies. Specifically, the positions of chief marketing officer (CMO) and chief communications officer (CCO) are sometimes being consolidated into a single role, even in very large enterprises. Such consolidation has already happened at PG&E, Walgreens, and Citi, and I’ve recently encountered other notable instances as well. This might seem odd at first glance, as specialization of roles is usually emphasized in large entities as expansive purviews tend to be harder to manage.

It actually turns out, for several key reasons, that examining this closer is an interesting — and both useful and practical — thought exercise in how the single vast continuum of digital is putting growing pressure on the traditionally separated functional silos that have comprised most of our organizations for over a century.

This trend, and another like…

View original post 1,071 more words

Advertisements

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to get email notifications.

Archives

Blog Stats

  • 35,128 hits

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 474 other followers

Follow Martin Davis' Blog on WordPress.com
%d bloggers like this: