Great article recently published on CIO.com:
Does the CEO want to save costs or maximize value? Does the CEO view IT as the driver behind technology or back office systems? In my opinion, there is no other organization in the company that can alter the way the company operates than IT. It is as critical for IT and digital to be involved in the company’s most strategic conversations as it is finance, sales or operations. If the CIO and CDO do not report to the CEO, IT could be pushed to be purely operational and do very little to capitalize on new digital capabilities.
We no longer ask, “What’s broken? How can I help you?”
Our approach is, “We’ve looked at this product or service, and here are some things we can do to enhance it.”